The “Non-Places” Meet the “Places:” Virtual Tours on Smartphones for the Enhancement of Cultural Heritage

Because of today’s inadequate interaction between tourists, professionals, and citizens, in this paper the simulation of a new form of knowledge management is presented for more effective utilization of cultural heritage sites. The latest technologies allow interaction of previously separate domains of experience: desire, identity, tourism, memory, and marketing. They are the access key that, starting from the territory, can take the user into other domains, evaluating the entirety of the cultural heritage. In this regard, the paper presents the simulation of a prototype able to go beyond what is currently provided online: tourist paths are offered that are available online and can be downloaded onto mobile devices (smartphones or tablet PCs), thus creating a tour of the local heritage that provides audio-video content. It allows the opportunity to encourage a deeper exploration of cultural heritage